Squishymedia works with client organizations to design and build interactive media. Visual design, however, is only the last step in a much more comprehensive process focusing on maximizing communicative effectiveness. We believe that design for design's sake is a luxury, but information design as a discipline and a methodology offers organizations a way to improve the strength and effectiveness of their communication efforts. We offer a systematic approach to a more useful, intuitive, and coherent user experience.

Our methods draw from the fields of information architecture, user interface design, knowledge management, usability analysis, and business process analysis. At the same time we believe that no one discipline offers a comprehensive solution for the unique communicative needs of our clients. Every project is different, but a few core principles are consistent in our work.

Understand the organizational objectives behind the project
The effectiveness of our work directly correlates with our understanding of your goals. Everything we do is driven by the objectives of the organization and the project. We identify the key information communication objectives, then focus on developing specific solutions for each communicative objective.

Develop solutions through immersion, assessment, and analysis
We think and we ask questions. We systematically identify objectives, priorities, and solutions through a process honed by years of experience with complex organizational communicative requirements. Our process is designed to promote high-value information within the user experience.

Design the experience to facilitate understanding
Our process creates more effective digital communications by ensuring that all components systematically add value to the communicative objectives of our projects. Everything we create is methodically analyzed from the perspective of the end user audience in order to ensure proper contextualization and a coherent cognitive experience.

Our process is designed to produce solutions, not through applying trendy business practices or the latest technologies but through a systematic analysis of your organization's communicative goals and how they can best be translated to interactive communications. Learn more about how we've applied these ideas to client projects.